I’m a creative director with over 20 years in healthcare advertising. I’m also somewhat of a pharma advertising historian. I created this blog for both young creatives working in the industry and pharmaceutical company brand teams about to spearhead a new campaign for their product. We’re going to tap into that history and see why those cliched metaphors don’t work. We’re also going to praise those provocative campaigns that make an emotional connection to both patients and physicians. We won’t hold it against you if you were responsible for some of that bad stuff!